A listing tells you the price. Nothing in the room tells you whether it's the right price. Build the comp desk that answers the question every buyer skips, in ten minutes, with a model, a memo, and a live tracker at the end.
Look for one with a market-research agent and a comp-analysis skill. Ask the tool directly what agents and skills are available inside it.
Tell it to analyse each unit type separately, run two comp exercises per type (against ready comps and recent comparable launches), and build a returns model for each.
Every unit-type brochure, the pricing sheet, the sizing schedule, and the payment or closing terms. More complete inputs sharpen every verdict.
An Excel model with a tab per type, a written investment memo in committee style, and a live tracker you refresh as new comparables land.
Act as an institutional real estate investment analyst preparing an investment memo. Analyse each product type separately. For each, run two comparable exercises: against ready comps and against recent launches in the last 12-18 months. Build a returns model with sensitivity scenarios. Flag missing inputs rather than inventing them.
Construction quality and community feel aren't in a brochure. The comp desk is the desk research layer.
A corner unit with a real view versus an interior unit can carry a large premium the brochure doesn't show.
Asking price and actual clearing price diverge during a hot launch. Cross-check with brokers who know what's actually trading.
The comp desk decides whether the number is right. A lawyer decides whether the contract is right.